Have you ever thought that there could be thousands of folks out there who need to hear what you have to say?
51% (https://www.podcastinsights.com/podcast-statistics/) of all homes in the US have listened to a podcast. Amazing, right?
Well, you may not realize it, but you have a lot to share. You have learned critical lessons, grown a thriving business, and navigated the harsh business landscape.
You have valuable information that people want to know and stories that they want to hear.
The impact you have on your customers could grow exponentially if you paired your business with an interesting podcast.
Here at CCB, we think that a podcast could launch you into the next level of connecting with your customer base.
Just like peek at Trader Joe’s Inside Trader Joe’s (https://www.traderjoes.com/home/podcast) podcast to see what we mean.
Everybody Loves Going Inside Trader Joe’s
(Inside Trader Joe’s Image- source: https://www.traderjoes.com/home/podcast)
Have you ever bitten into a Trader Joe’s Dark Chocolate Salted Caramel and thought, “Sweet mercy! Life is worth living again.”
Or maybe you just thought, “Where in the world do they find all of these delectable treats?”
That is exactly the kind of info that Trader Joe’s podcast, Inside Trader Joe’s, shares with their awesome audience. They share how they source their amazing products, their successes and failures, TJ’s storied history, crew member stories, customer reviews, and more.
This is all compiled with interesting audio sound bites, interviews, and catchy tunes to keep the listener engaged.
With every episode, they are building their beloved brand and intensifying their customer loyalty. And making folks want to go buy more Dark Chocolate Salted Caramels.
You can use your unique voice and brand to do the same thing with your podcast!
Tip #1: Share Your Origin Story
Did you know that Trader Joe’s launched as a small chain of convenience stores in Southern California? And that it now has over 500 stores nationwide? How did that happen? Is Joe a real person (Yes! He is!)? Where did the concept come from?
These are all questions that are answered on the TJ podcast. We are all down for a good origin story, aren’t we?
Your podcast is the perfect place to share your humble beginnings. What are the hurdles that you faced in launching your business? What were your lucky breaks, your biggest successes, and your epic fails?
Let your audience in on your story. They will love you for it.
Tip #2: Embrace Your Passion
Trader Joe’s is passionate about delicious, unique food. From Mediterranean hummus to Napa Valley wines, Trader Joe’s buyers fly all over the world to source the tasty delights that line their shelves. They share this passion with their listeners, inviting them on a journey to get in on that passion.
What are you passionate about? What got you fired up about starting your business? Why do you do what you do every day?
Your passion for your company and your business can be unleashed in each episode of your podcast. Your exuberance will engage your listener.
Tip #3: Share Your Values
TJ’s values the customer above all. In fact, crew members are often hugged by the customers. Not your everyday grocery store experience. And they’re not just into groceries, they are into people. Not only do they offer great food options, but they also share their food with local food pantries.
What are you into? Do you love building customer relationships with really great customer communication… but you are equally passionate about partnering with local schools’ reading programs? Share this with your podcast audience.
Your heart for others is a great connecting point with your customers.
Tip #4: Offer an All-Access Pass to Your Team
TJ’s podcast is hosted by Tara Miller (Marketing Director) and Matt Sloan (VP of Marketing), both members of the executive team who both joined the ranks over 20 years ago. But the podcast also highlights crew members from the stores, managers, buyers, and more. Each episode offers new viewpoints and insights from insiders.
As you host your podcast, what are some creative ways that you can highlight your team? What are questions that they can answer and insights that they can share with your customers? Each person on your team has an interesting story to share – one that will further connect your audience to your team.
Tip #5: Give a Peek Behind the Curtain
Trader Joe’s like to give its audience a peek behind the curtain, a look into the inner workings of how the store works on all levels. The podcast discusses everything from why they discontinue different items to hosting crew member tastings so that their crew can be knowledgeable about the product.
What is the curtain that you would like to pull back for your audience? What are the ins and outs of your business world that would interest your customers? Bring them into your inner circle. Share your secrets. They will love you for it.
Tip #6: Engage with Your Audience
The TJ’s podcast not only features crew members’ insights, but it features customer interviews. You get in on the thoughts and motivations of their customers and they continue to choose Trader Joe’s.
You may not have the ability to go directly to your customers or invite them on your podcast. But you can host a Q & A feature inviting them to send in questions, reviews, or insights into why they have chosen your company.
Sharing these on your socials is another way to continue the discussion with your beloved customers.
Tip #7: Pay Attention to Your Tech
The Inside TJ’s podcast is a pleasure to listen to. Not just content-wise. It is an interesting audio experience. Music choices are upbeat. Intros and outros are engaging. And you can hear each contributor clearly.
If you are going to take the time to create an awesome podcast to build your brand, make sure that folks can actually hear it! Invest in a good microphone. And partner with an audio production team that can edit your podcast, add interesting music, and give a polished presentation.
Podcast Away!
We want to hear what you have to say and so do your customers. Let the world in on your story and build out your unique brand all at the same time.
You don’t have to go this journey alone. If you need help figuring out the vision for your unique podcast, we would love to partner with you. CCB has a great audio production team as well as the marketing team to get your podcast featured on multiple platforms.
Let us help you grow an awesome podcast audience today!